New Business Owners, or Existing Business Owners. Joe Henderson has created a business analysis process that will provide a clear path to launching and/or improving a successful business plan. Keeping your business on the TRACTS, is a professional guide through the business planning and implementation phase.


T = Targets – What are your business targets? Are they in clear sight?

R = Range – What is the range of your business scope? Local? Regional, Domestic? Or Global?

A = Advantages – What are your distinct advantages? What separates you from your competitors?

C = Challenges – What are your three biggest challenges you face as a business?

T = Timeline – How long will you conduct your operation before reaching your breakeven point?

S = Sustainability – Can your current business model sustain you past the shallow end of business growth?